Digital Marketer | Growth Strategist
A curated selection of campaigns I’ve led across performance marketing, digital strategy, and client relations
Porsche Centre Kochi — Dealer of the Year (MEA) 2021 & 2022
Executed an integrated Google Ads campaign for Porsche Centre Kochi, India, combining Google call ads, display ads, and search ads. Achieved a 40% YoY growth in car sales and improved qualified lead volume through optimized targeting and on-ground team coordination.
BMW EVM Autokraft - Best Performance in BMW Premium Selection Award 2024
Drove BMW EVM Autokraft's Premium Selection’s 2024 success through full-funnel Meta and Google Ads campaigns focused on high-intent audiences. Boosted sales by 35%, reduced CPL by 28%, and improved lead-to-conversion ratio by 42% year-over-year — enabling the dealership to surpass its annual sales target.
MINI EVM Autokraft - Best Performance in MINI Marketing 2024
Drove award-winning results through a Meta Ads campaign combining targeted awareness and retargeting, supported by Google call-out ads to capture high-intent leads. Boosted showroom visits by 30%, cut CPL by 24%, and improved lead-to-sale conversions by 31%
Citroen - Best Dealer Overall Performance Award (India & APAC Region) 2025
Achieved record-breaking dealership growth through data-led Meta retargeting, Google Search & Performance Max campaigns, and AI-driven lead segmentation for precision targeting. Integrated CRM automation with real-time ad optimization to improve lead response efficiency, boosting qualified enquiries by 47% and conversions by 36%, helping the dealership secure top honours across India and the Asia-Pacific region.
Embassy REIT - 5 Year Anniversary End to End Strategy
Skyline Builders - Dubai & India
Led end-to-end digital strategy and client servicing for Skyline’s India (15+ active Kerala projects) and Dubai project AvantGarde. Ran high-intent Google Ads, Meta Ads, and GA4-driven optimisation, pushing qualified leads into Sell.Do CRM and improving site-visit efficiency across markets.
Delivered a unified online–offline engine — digital campaigns, content production, and property-focused media assets — resulting in a notable surge in project enquiries and sustained uptick in site visits over 18 months, with 70% of the units being booked pre-construction.
Medical Trust Hospital - Plastic Surgery Department Launch
Led end-to-end project management and client servicing for Embassy REIT’s milestone 5-year celebration, aligning cross-functional teams across creative, media, and digital. Delivered a 360° brand activation — from website revamp and digital campaigns to offline touchpoints including airport billboards, OOH at prime business hubs, and digital displays across Embassy office parks. Oversaw video production, content strategy, and social amplification, ensuring seamless brand coherence across platforms and record engagement from stakeholders.
Launched and scaled the Plastic Surgery Department by building trust-first awareness campaigns featuring the doctor’s explanatory videos, run at high frequency to the same audience—familiarising them with the doctor’s face, tone, and mannerisms to establish early credibility.
Followed this with targeted Meta lead-gen ads, retargeting pools segmented by procedure category, and routed all responses into a customised WhatsApp automation funnel to filter high-intent leads.
This strategy drove consistent demand, with the department achieving 10 –12 consultations per day at peak.
Fragomen Educational Services - 360° Launch & Digital Framework
Led the complete launch of Fragomen’s new study-abroad and immigration vertical as the core client POC, managing strategy, content, and execution across all agency teams. Activated the brand’s digital presence from scratch — building content calendars, coordinating design systems, overseeing all video production, and steering the full website launch with the web development team.
Implemented Meta + Google lead-generation streams along with WhatsApp and social automations, creating a scalable, conversion-focused pipeline within the first months of launch.
Evocus Alkaline Water — Influencer & PR Strategy Activation
Led the full influencer-and-PR strategy for Evocus: secured cameo placement in the film Fighter (actor Hrithik Roshan seen drinking the brand), managed collaborations with leading wellness influencers, and synchronised on-ground wellness activations with digital storytelling.
These efforts increased brand visibility, elevated lifestyle-credibility, and helped position Evocus as a premium wellness player in the hydration category.
